With globalization, the world has literally become a global village. As a result of open trade policies, everyday, more businesses are going global making the whole world a new marketplace. While it benefits the consumers with lower pricing and availability of variety of products, the businesses are challenged with fierce competition. In logistics industry, the competition is even worse considering the number of factors which affect the business. In such cut-throat competition, how can logistics companies be successful? To succeed, logistics companies must focus on being more competitive to enhance customer satisfaction and attract more business. Although, many of the freight…